Back to all opening jobs
What Success Looks Like (90–180 Days)
Why Join OCG?
With ~200 employees, OpenCommerce Group is a leading technology organization that offers e-commerce products with offices in China, and Hanoi. We are fortunate to have a team that can target vast and vibrant markets, with the benefit of ten years in the eCommerce industry and over one million online sales sector customers around the world. most nations in the world, such as the United States and China. The aim of the OpenCommerce Group is to create a product ecosystem to facilitate and improve e-commerce in general, as well as cross-border commerce in particular, and to serve as a launching pad for entrepreneurs. Starts expands and performs in the online world. We're expanding rapidly, and we're searching for top talent to help us create a global Commerce Community. Join OpenCommerce Group to expand the scope of your work.
Role Overview
We are looking for a Global Marketing Builder / Acting Marketing Lead to build and validate the go-to-market foundation for ShopBase and its ecosystem in selected international markets.This role is ideal for a hands-on marketing builder who enjoys working in an early-stage global setup, where not everything is ready, and impact comes from clarity, experimentation, and learning speed.This is a build-first role, with a clear pathway to Global Marketing Lead as the function matures.
Key Objectives (First 6 Months)
Key Objectives (First 6 Months)
- Build a clear understanding of target global markets and customer segments
- Design and validate go-to-market (GTM) frameworks for priority markets
- Identify and test effective acquisition channels
- Create a strong foundation for scaling Global Marketing in the next phase
Key Responsibilities1. Market Research & GTM Foundation
- Conduct structured market research to identify high-potential regions, customer segments, and use cases
- Define clear market entry hypotheses and success criteria for selected markets
- Build GTM frameworks covering positioning, messaging, channels, and funnel structure
2. Marketing Execution & Experimentation
- Design and run marketing experiments across selected channels (content, community, partnerships, paid, etc.)
- Analyze performance data to validate, iterate, or stop initiatives quickly
- Translate insights into actionable recommendations for scaling or optimization
3. Community & Ecosystem Building
- Build and engage focused online communities (e.g. Facebook, Discord, Telegram) to support merchant education and product adoption
- Work closely with Product, CS, and Growth teams to align community insights with product and business priorities
4. Cross-functional Collaboration
- Partner with Product, Growth, Sales Enablement, and Operations teams to align GTM execution
- Provide market feedback to support product roadmap and localization decisions
What Success Looks Like (90–180 Days)
- Clear GTM framework for at least 2–3 priority global markets
- Validated acquisition channels with measurable traction
- Well-defined target customer personas and value propositions
- Actionable roadmap for scaling Global Marketing in the next phase
Requirements
- 3–6 years of experience in Marketing, Growth, Product Marketing, or related roles
- Experience in eCommerce, SaaS, or cross-border business is a strong advantage
- Hands-on experience in market research, GTM design, and marketing experimentation
- Strong analytical and problem-solving skills; comfortable working with data and ambiguity
- Fluent in written and spoken English
- Self-driven, adaptable, and comfortable working in a fast-changing global environment
Nice to have (not required):
- Experience working with global or multi-market products
- Experience building or managing online communities
- Early-stage or zero-to-one marketing experience
Career Path
- Short-term: Global Marketing Builder / Acting Lead
- Mid-term: Global Marketing Lead (after GTM foundation and team readiness)
- Long-term: Head of Global Marketing / Growth
Why Join OCG?
- Opportunity to build Global Marketing from the ground up
- Direct impact on international expansion strategy
- Clear growth path into a leadership role
- Collaborative, fast-moving, and international working environment
BENEFITS
You'll find this place irresistibleEnjoy top-tier compensation, including:Compensation & Rewards
- Competitive monthly NET salary, transparent and fully take-home
- up to 16 months’ salary per year, including a 13th-month salary, quarterly incentives, and annual performance bonuses.
Work Flexibility & Time Off
- 24 remote working days per year, enabling a healthy work–life balance
- 12 days of paid annual leave, in addition to public holidays
- Flexible working hours, Monday to Friday – weekends are fully yours
Well-being & Employee Care
- Annual health check-ups
- Full social insurance coverage (BHXH) in compliance with Vietnamese labor regulations
- Company-sponsored sports clubs to support both physical and mental well-being
- Regular company trips and team bonding activities
Career Growth & Work Environment
- Be part of a fast-growing global B2B SaaS organization
- Clear and accelerated career development and promotion pathways
- Collaborate with talented, diverse, and high-performing teams across regions
- Work in a modern, open, and empowering environment where individuality is respected and potential is nurtured
We are not just building products — we are building a workplace where people can grow, perform at their best, and create long-term impact.