Back to all opening jobs
What Success Looks Like (90–180 Days)
Why Join OCG?
With ~200 employees, OpenCommerce Group is a leading technology organization that offers e-commerce products with offices in China, and Hanoi. We are fortunate to have a team that can target vast and vibrant markets, with the benefit of ten years in the eCommerce industry and over one million online sales sector customers around the world. most nations in the world, such as the United States and China. The aim of the OpenCommerce Group is to create a product ecosystem to facilitate and improve e-commerce in general, as well as cross-border commerce in particular, and to serve as a launching pad for entrepreneurs. Starts expands and performs in the online world. We're expanding rapidly, and we're searching for top talent to help us create a global Commerce Community. Join OpenCommerce Group to expand the scope of your work.
Role Overview
We are looking for a Global Marketing Builder / Acting Marketing Lead to build and validate the go-to-market foundation for ShopBase and its ecosystem in selected international markets.This role is ideal for a hands-on marketing builder who enjoys working in an early-stage global setup, where not everything is ready, and impact comes from clarity, experimentation, and learning speed.This is a build-first role, with a clear pathway to Global Marketing Lead as the function matures.
Key Objectives (First 6 Months)
Key Objectives (First 6 Months)
- Build a clear understanding of target global markets and customer segments
- Design and validate go-to-market (GTM) frameworks for priority markets
- Identify and test effective acquisition channels
- Create a strong foundation for scaling Global Marketing in the next phase
Key Responsibilities1. Market Research & GTM Foundation
- Conduct structured market research to identify high-potential regions, customer segments, and use cases
- Define clear market entry hypotheses and success criteria for selected markets
- Build GTM frameworks covering positioning, messaging, channels, and funnel structure
2. Marketing Execution & Experimentation
- Design and run marketing experiments across selected channels (content, community, partnerships, paid, etc.)
- Analyze performance data to validate, iterate, or stop initiatives quickly
- Translate insights into actionable recommendations for scaling or optimization
3. Community & Ecosystem Building
- Build and engage focused online communities (e.g. Facebook, Discord, Telegram) to support merchant education and product adoption
- Work closely with Product, CS, and Growth teams to align community insights with product and business priorities
4. Cross-functional Collaboration
- Partner with Product, Growth, Sales Enablement, and Operations teams to align GTM execution
- Provide market feedback to support product roadmap and localization decisions
What Success Looks Like (90–180 Days)
- Clear GTM framework for at least 2–3 priority global markets
- Validated acquisition channels with measurable traction
- Well-defined target customer personas and value propositions
- Actionable roadmap for scaling Global Marketing in the next phase
Requirements
- 3–6 years of experience in Marketing, Growth, Product Marketing, or related roles
- Experience in eCommerce, SaaS, or cross-border business is a strong advantage
- Hands-on experience in market research, GTM design, and marketing experimentation
- Strong analytical and problem-solving skills; comfortable working with data and ambiguity
- Fluent in written and spoken English
- Self-driven, adaptable, and comfortable working in a fast-changing global environment
Nice to have (not required):
- Experience working with global or multi-market products
- Experience building or managing online communities
- Early-stage or zero-to-one marketing experience
Career Path
- Short-term: Global Marketing Builder / Acting Lead
- Mid-term: Global Marketing Lead (after GTM foundation and team readiness)
- Long-term: Head of Global Marketing / Growth
Why Join OCG?
- Opportunity to build Global Marketing from the ground up
- Direct impact on international expansion strategy
- Clear growth path into a leadership role
- Collaborative, fast-moving, and international working environment
BENEFITS
You'll find this place irresistible
Enjoy top-tier compensation, including:
- Monthly NET take-home pay that leaves you smiling
- 13th-month salary
- Performance bonuses that could boost your income up to 02 months' salary
- 24 remote working days per year
- 12 days of annual paid leave
- Flexible working time, from Monday to Friday; weekends are yours
- Company trips and team bonding activities
- Elevate your creativity and productivity in our modern workspace
- Especially:
- Shine like a rock star in our fast-growing global B2B SaaS squad
- Blaze a trail to success with our super-fast career track
- Collaborate with the brightest and coolest minds from across the globe
- Be yourself, knowing you're valued and groomed to be your absolute best.